LET'S DRIVE
EMPLOYEE
ENGAGEMENT
INTRODUCING
THE CUSTOMER
JOURNEY GAME©
The Customer Journey Game is an interactive business board game designed to promote employee engagement in building a customer-centric culture in organizations.
With an innovative design, the game board replicates the stages of a customer journey, as well as the many touch points along the way.
The game enhances understanding of the end-to-end customer journey by emphazising how each engagement either positively or negatively impacts an entire experience. The game enables employees to realize their impact on customer experiences and consider how they can contribute to a smooth customer experience in the future. Play at:-
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Company Conferences
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Corporate events
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Sales training sessions
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Customer service & experience training
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Employee onboarding sessions
GAME DRIVES
EMPLOYEE
ENGAGEMENT
This innovative game combines experiential learning and the methodology of Monopoly™ to empower players to shape future business success through delivering exceptional customer experiences at every touch point.
Key objectives of the game include:-
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drive teamwork & employee engagement
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raise awareness of touch-points on a customer journey
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involve employees in problem solving & solutions
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create understanding that everyone has a role in CX
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highlight the importance of customer retention
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break down inter-departmental silos
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increase cross company collaboration
CUSTOMER
JOURNEY
STAGES
Through engaging gameplay, participants walk in their customers' shoes, navigating every stage of the journey—from the
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Connect experience
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Greeting experience
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Validation experience
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Listening carefully to customer needs
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Solutions
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Upselling
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Wrapping up experience
Packed with real-world touchpoints, this experiential learning adventure inspires agents to collaborate, share insights, and identify solutions to pain points in the customer journey. The result? A seamless, customer-first approach that elevates every interaction and leaves customers delighted.
The Contact Centre Edition creates 'Chat Champions' who delight every customer, every day, in every way!
AGENT
TRAINING
THAT LASTS
The Customer Journey Game – Contact Centre Edition is an innovative tool that captivates the attention of contact centre agents of all ages, ensuring they retain essential insights about the company’s brand values and promise.
Through engaging, real-world scenarios, the game empowers agents to make every interaction memorable, fostering exceptional service that leaves customers feeling valued. By combining interactivity with impactful learning, it creates brand champions who consistently deliver on the company’s customer experience expectations. This isn’t just training—it’s the key to building loyalty and lasting impressions.
invaluable
employee
feedback
The game is followed by an invaluable Employee Feedback Session, where employees identify pain points in their customers' current journey and propose solutions. These solutions may focus on improvements to people, processes, or technology. Feedback is compiled and handed to management after the session, providing invaluable recommendations from the individuals who know the customers and their journey best—your employees.
By integrating The Customer Journey Game into your training initiatives, your organization can ignite employee passion for delivering exceptional customer experiences while driving a culture of continuous improvement.
PLAY
ANYWHERE
ANYTIME!
AT COMPANY CONFERENCES, CORPORATE EVENTS & TRAINING!
Now you can train all your employees for 1 year for the cost of an average training session.
With the Corporate Bundle, ignite a customer-centric culture by launching a compelling theme at your annual conference and sustaining momentum year-round. The 1-year license gives you the freedom to use the game anytime, anywhere, ensuring consistent impact. Whether it’s:
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Inspiring conferences
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Energizing events
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Driving results at sales meetings
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Elevating CX or service training
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Engaging new hires during onboarding
The Customer Journey Game Corporate Bundle empowers your team to collaborate effectively and deliver exceptional customer experiences.
INVEST IN A
6 BOX BUNDLE
TRAINING BUNDLE
Investing in a Customer Journey Game - 6 Box Bundle ensures ongoing, impactful training sessions that keep employees engaged and focused on delivering exceptional customer experiences.
Corporate training bundles come with a link to a 'Train-the-Trainer' video, as well as an 'Introduction to Players' video.
What's in the Corporate Training Bundle:-
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6 x Customer Journey Game boxes
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1 x game box accommodates a max of 8 players per team
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A 6 box bundle accommodates 6 teams with 8 players per team for a maximum of 48 players per session.
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1 x The Customer Journey Game box includes:-
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1 x fabric game board
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1 x set of 72 game cards
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8 x Acrylic player pieces
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Happy customer tokens
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Large dice
GET INTERACTIVE
AT YOUR NEXT
CONFERENCE
Elevate your next conference with an unforgettable experience that energizes and inspires your delegates!
Lynn Baker, renowned Customer Experience Specialist, professional speaker, and creator of The Customer Journey Game, designed this unique experience to captivate audiences with an interactive and immersive approach that shifts mindsets, ignites engagement, and leaves a lasting impression.
The facilitated Customer Journey Game offers a dynamic two-hour session. It begins with a 30-minute keynote, "Beyond Service to Customer Experience," followed by 60 minutes of engaging gameplay where teams of up to 8 players collaborate and problem-solve. The session concludes with a 30-minute feedback session packed with valuable insights.
Transform your conference into an extraordinary event that delivers meaningful outcomes!
MORE ABOUT THE GAME
GAME GALLERY
