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LET'S DRIVE
​EMPLOYEE
ENGAGEMENT

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INTRODUCING
THE CUSTOMER
JOURNEY GAME

The Customer Journey Game is an interactive business board game designed to promote employee engagement in building a customer-centric culture in organizations.

With an innovative design, the game board replicates the stages of a customer journey and the many touch points along the way.

The game enhances understanding of the end-to-end customer journey by emphazising how each engagement either positively or negatively impacts an entire experience.  The game enables employees to realize their impact on customer experiences and consider how they can  contribute to a smooth customer experience in the future.

LET'S DRIVE
EMPLOYEE
ENGAGEMENT

This innovative game combines experiential learning and the methodology of Monopoly™ to empower players to shape future business success through delivering exceptional customer experiences at every touch point.

Key objectives of the game include:-

  • drive teamwork & employee engagement

  • raise awareness of touch-points on a customer journey

  • involve employees in problem solving & solutions

  • create understanding that everyone has a role in CX

  • highlight the importance of customer retention

  • break down inter-departmental silos

  • increase cross company collaboration

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Building upon the resounding success of The Customer Journey Game, we are absolutely thrilled to unveil our latest innovation: The Customer Journey Game - Restaurant Edition.

 

This new addition has been meticulously crafted to ensure that every individual within the realm of dining gains a deeper and more comprehensive insight into the intricate path of a dining experience, ultimately inviting them to embark on the exciting voyage of delivering unparalleled customer service.

The game board itself is a work of art, thoughtfully designed to visually replicate the journey a customer takes when dining at a restaurant. It serves as a captivating and immersive tool that enables restaurant staff to engage in an interactive learning experience that mirrors the entire spectrum of a dining adventure, from start to finish.

RESTAURNAT
JOURNEY
STAGES

The Customer Journey Game - Restaurant Edition was created to drive employee engagement in the dining industry.   Designed with the restaurant customer journey in mind, the game board graphics reflect the hospitality industry and the journey replicates the stages and touch-points along of a typical restaurant visit, which include:-

  • restaurant search experience

  • meet and greet experience

  • seating experience

  • ordering experience

  • customer service experience

  • and many more touch points

​​

The Customer Journey Game - Restaurant Edition is appropriate for management and supervisor level staff and can be played at conferences, events, meetings, cx / customer service training​. 

With the 6 box bundle, restaurants can now train staff anywhere, anytime on a 1 year license.

RESTAURANT
JOURNEY
STAGES

The Customer Journey Game - Restaurant Edition was created to drive employee engagement in the dining industry.   Designed with the restaurant customer journey in mind, the game board graphics reflect the hospitality industry and the journey replicates the stages and touch-points along of a typical restaurant visit, which include:-

  • restaurant search experience

  • meet and greet experience

  • seating experience

  • ordering experience

  • customer service experience

  • and many more touch points

​​

The Customer Journey Game - Restaurant Edition is appropriate for management and supervisor level staff and can be played at conferences, events, meetings, cx / customer service training​. 

With the 6 box bundle, restaurants can now train staff anywhere, anytime on a 1 year license.

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EMPLOYEE
FEEDBACK
SESSION

The game is followed by an invaluable Employee Feedback Session, where employees identify pain points in their customers' current journey and propose solutions.

 

These solutions may focus on improvements to people, processes, or technology. Feedback is compiled and handed to management after the session, providing invaluable recommendations from the individuals who know the customers and their journey best—your employees.

By integrating The Customer Journey Game into your training initiatives, your organization can ignite employee passion for delivering exceptional customer experiences while driving a culture of continuous improvement.

PLAY
ANYWHERE

ANYTIME!

AT COMPANY CONFERENCES, CORPORATE EVENTS & TRAINING!

Now you can train all your employees for 1 year for the cost of an average training session.

The Customer Journey Game corporate bundle allows companies to take advantage of the benefits of experiential learning at company conferences, corporate events, cx training sessions and customer service workshops.

With the corporate bundle you can launch a customer centric theme at your annual conference and roll it out through the company over the next year.  With the purchase of the 1 year license, companies can use the game anywhere, anytime.

company conferences

corporate events

sales meetings

cx or customer service training

employee onboarding sessions​

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INVEST IN A
6 BOX

TRAINING BUNDLE

FOR CONFERENCES, EVENTS, SALES MEETINGS, 
CX TRAINING & CUSTOMER SERVICE WORKSHOPS

LAUNCH SPECIAL INCLUDES  1 YEAR LICENSE FEE

Investing in The Customer Journey Game enables companies to launch their customer-centric strategy at a leadership conference and then roll out the game to employees throughout the business. The 6 Box Bundle ensures ongoing, impactful training sessions that keep employees engaged and focused on delivering exceptional customer experiences. This bundle empowers your team to continuously identify and address customer pain points, fostering a culture of innovation and improvement.  Whether it’s:

  • Inspiring conferences

  • Energizing events

  • Driving results at sales meetings

  • Elevating CX or service training

  • Engaging new hires during onboarding

The Customer Journey Game Corporate Bundle empowers your team to collaborate effectively and deliver exceptional customer experiences.

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WHAT'S
IN THE
6 BOX BUNDLE

The Customer Journey Game 6 Box Bundle LAUNCH PACKAGE includes a 1 year license to play anywhere, anytime.  

  • 6 full sets of the game

  • One game box accommodates max of 8 players per team 

  • A 6 game box bundle accommodates 6 teams with 8 players per team for a maximum of 48 players per session.  But don't worry, if that's not enough, you can purchase as many bundles as you need to accommodate larger groups for conferences, corporate events or training sessions.

  • 1 x The Customer Journey Game box includes:-

​​

  • 1 x fabric game board

  • 72 x game cards

  • 8 x acrylic player pieces

  • Happy customer tokens

  • 1 x large dice

GET IT BRANDED! 

Companies have the option to purchase a branded version of The Customer Journey Game, which includes a logo on the fabric board and 72 game cards.

BOOK FACILITATED
GAME FOR YOUR
NEXT CONFERENCE

Elevate your next conference with an unforgettable experience that energizes and inspires your delegates!

Lynn Baker, renowned Customer Experience Specialist, professional speaker, and creator of The Customer Journey Game, designed this unique experience to captivate audiences with an interactive and immersive approach that shifts mindsets, ignites engagement, and leaves a lasting impression.

The facilitated Customer Journey Game offers a dynamic two-hour session. It begins with a 30-minute keynote, "Beyond Service to Customer Experience," followed by 60 minutes of engaging gameplay where teams of up to 8 players collaborate and problem-solve. The session concludes with a 30-minute feedback session packed with valuable insights.

Transform your conference into an extraordinary event that delivers meaningful outcomes!

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CUSTOMER SERVICE GAME
RESTAURANTS

DESIGNED FOR RESTAURANT FRONTLINE EMPLOYEES

Introducing The Customer Service Game for Restaurant frontline staff, an exciting addition to our successful Restaurant edition.

 

This immersive learning experience takes frontline heroes on a journey to deliver exceptional customer service, focusing on key dining touchpoints. It's designed for quick play and highlights the impact of interactions on customer satisfaction. The game provides the perfect opportunity for trainers to reinforce the values of the restaurant brand promise and service standards.

 

The Customer Service Game for Restaurants 6 key touch points:-

  • Welcome Experience

  • Seating Experience

  • Cleanliness Experience

  • Customer Engagement Experience

  • Quality Experience

  • Atmosphere Experience

 

During the game, players take turns rolling a dice, moving their game piece, and landing on various sections of the board. Each block on the board represents one of three outcomes: a 'Happy Customer Experience,' an 'Unhappy Customer Experience,' or a 'Task to Do.' Depending on where they land, players either win or lose customers.

INVALUABLE
EMPLOYEE
FEEDBACK

The game is followed by an invaluable Employee Feedback Session, where employees identify pain points in their customers' current journey and propose solutions. These solutions may focus on improvements to people, processes, or technology. Feedback is compiled and handed to management after the session, providing invaluable recommendations from the individuals who know the customers and their journey best—your employees.

By integrating The Customer Journey Game into your training initiatives, your organization can ignite employee passion for delivering exceptional customer experiences while driving a culture of continuous improvement.

MORE ABOUT THE GAME

WATCH HOW
WE PLAY!

GAME GALLERY

WHAT OUR
CUSTOMERS ARE SAYING

The Customer Journey Game is the best team building activity I have done in my 22 year career in Marketing.

Our company ran the game at numerous events in Dubai and around 6 countries in the middle east and my colleagues & partners feel the same.

The strength of this game is that it reaches people from all career levels and conveys what excellence means in a retail experience in a fun, infomrative and simple way. 

IREM YAZLAR
HEAD BRAND MARKETING BSH BOSCH SIEMENS, DUBAI

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LET'S
CONNECT

Contact us for more information or visit The CX Shop.

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